April 2025

Consumerism, driven by the principles of marketing and psychology, has evolved into a sophisticated system that leverages human emotions, cognitive biases, and cultural influences to influence purchasing decisions. This section explores how consumerism profits by manipulating the psychology of people, drawing insights from various research studies. Emotional Manipulation and Consumer Psychology Consumer psychology is a […]

Introduction Elder abuse and abandonment constitute critical socio-medical concerns within the Indian context, exacerbated by the nation’s rapidly aging demographic, projected to reach 177 million by 2040 (Kumari et al., 2024). The multifaceted mistreatment of older adults manifests through neglect, psychological maltreatment, financial exploitation, and physical violence. Addressing this crisis necessitates an in-depth analysis of